Right now, when most marketing is happening online, a brochure could be the breath of fresh air that your audience needs.
When you are thinking of creating a hard copy that people will want to read, it is not just about the content. You should also consider the entire outlook of your brochure. Your publication needs to have that ‘WOW!’ effect instead of settling for ‘acceptable quality.’
When you want to create a killer brochure, partner with a company that will provide the best brochure printing solution. That will ensure that your creativity comes to life as you envision it. A top printing company may also give you an idea or two of how you can make your publication even more attractive to potential readers.
If you have been having trouble coming up with designs that can make your brochure stand out, below are some 4 top ideas you can try out.
- Break out of the grid
Like many designers, having a solid grid system is equal to well-structured designs as opposed to plans that are disorganized and all over the place. Using grids make your design work much easier and that is why you should continue to use them.
You should, however, not let grids limit your creativity. Think outside the box. Break out of the grid.
Once you have broken out of your grids, create elements that cross columns, move across pages, and so on. One of the ways to think beyond the grid is to create layered effects. You can do this by overlaying images with texts or icons.
Another way to break out of the grid is by using accent colors. Use these colors for the important elements that you want to draw your readers to. These include things such as an important announcement or a call to action.
- Get playful with colors
Do not underestimate the power of colors in your marketing efforts. As subtle as they seem, they can influence perception, which determines whether or not customers purchase your product. Think carefully about the range of colors you want to include in your brochure and let each color be purposeful.
A while back, businesses stuck with dull brochure designs. Publications with colors such as black and grey were believed to elicit sophistication, which gave these kinds of brochures a decent audience.
Today, using popping colors, luminous colors, neon color palettes, and strategic color combinations will be will set your brand or product apart.
Colors That Work in Marketing
Research has proven that some colors are very good for marketing. One of the colors that tops the list is red.
Red does not just pop and stand out, it is an indicator of passion, confidence, and drive. Combining red a color such as black brings about a unique contrast that inspires people to pick your brochure up.
Blue is also a popular color among many. Thanks to the fact that many people warm up to it, it is considered the color that depicts peace and serenity. It is the perfect choice when you want your brand to appear warm and welcoming. It is also a good choice when you want to make a shift from the authoritativeness of the red color.
Purple is also a highly effective color in marketing. It strikes a balance between red and blue. Purple evokes luxury but is also favored by creatives.
- Experiment with shapes
Who said that you have to settle for your typical rectangular brochures? You can experiment with the different kinds of shapes including circular, hexagonal, and triangular folding brochures.
Photo: tripwire magazine
Need more design inspiration? Check out more die-cut design ideas for inspiration.
- Avoid clutter, use minimalist brochures
If there is one thing that is sure to stay in fashion, it is minimalism. Gone are the days where brands would get away with cluttering their brochures with all manner of information. Today, from websites to all manner of promotional material including brochures, the more white space you create the better.
The first step in creating a minimal brochure is to brainstorm the most important elements for both to you and your reader. You need to ask questions such as:
- What is the crucial message that your reader needs to see?
- How can you phrase the message so that you use the least amount of words that will clearly pass your message across?
- What are the most effective illustrations to use?
- What are the most effective colors you can use to communicate your message?
Once you decide on these elements, it will be easier to avoid a cluttered brochure that confuses readers and dips their interest.
When you are designing your brochure, you need to think outside the box if you want to stand out. Do not be afraid to invest a little more into making your brochure unique and memorable. Try out the above ideas and see what becomes of your next brochure!