With the increased competition in the online market, it’s getting harder and harder to outrank one’s business websites. Enhancing traffic on any website demands search engine optimization (SEO). It is one of the most efficient ways to not only attract potential customers to your website but also to rank your website on top of the Google search results. Furthermore, with SEO, you will be availed of web trends and designs that are never going away. User-friendly interface, data security, and quick-load times must be paid heed to on your website. You must know about some of the innovative website features to gain organic traffic and rank your page at the top.
This post will help you cover 5 important trends in 2021 for SEO success and proper traffic gain. They include
1) Core Web Vitals:
Core web vitals counts in three metrics i.e. loading, interactivity, and visual stability. These three metrics, popularly known as Core Web Vitals, helps you to enhance website and page speed.
According to Google, Core Web Vitals will be the most important Google ranking factor in May 2021. You must pay close attention to these vitals to rank your website on the 1st page of the search engine.
2) Keyword research:
Keyword research is the main factor that will let your website gain huge traffic. According to a survey, more than 50% of online searches are zero-click searches. By zero-click searches, we mean that an average of half of the Google searches ends without any click. The reason behind this is the richness in SERP. With the best keywords highlighted, a website can gain huge traffic as consumers can get the answers to their questions without even typing the entire query on the search box.
That’s why it is essential to research keywords properly and patiently and find the ones that can rank easily and generate results for your website.
3) Voice-Activated Interface:
Google survey suggests that around 27% of the entire global population is shifting to voice search facilities on their mobile phones.
This means website designing is being adjusted to match the levels of voice chatbots and virtual assistants. The voice-activated interface is emerging and going to emerge as the trend for most websites.
Replacing type-text search with voice search will help you gain huge traffic in 2021.
4) Artificial intelligence:
Artificial intelligence is not only changing the industries, but it is also affecting the SEO and marketing industry. AI avails websites with personalization and thus Google utilizes AI to provide online searchers with the appropriate results they want to achieve.
Professional SEO experts help you with easy search engine algorithms and hassle-free strategy creation that can be used to rank web pages.
Companies such as Frase, HubSpot, and MarketMuse provide AI-based solutions thereby helping online businesses with their SEO efforts. In 2021 and forthcoming years, such AI-based tools will be a major trend.
5) Website Speed:
Page and website speed is a vital factor in gaining a better user experience.
Reports suggest that nearly 40% of the online users leave the website that takes more than 4 seconds in loading. Furthermore, 80% of these visitors won’t return to that particular website.
Google tends to low-rank the slow-loading websites and the lower your website ranks, the less organic traffic it’s going to generate.
You must follow these easy tips to enhance your website speed –
- Browser caching must be enabled for faster website loading.
- Provide reduced server response time.
Reduce the scripts that are not needed on your page.
- Improve your page loading and server time for prolonged visitors. For this, use Gtmetrix and Pingdom.
We hope you found this article helpful. Though these 5 points are our prediction as SEO trends in 2021, some changes might be undertaken now and then by Google as it always looks for updating its algorithm.