If it had been a time of 2 decades ago, seeing a plus-size model on a ramp, endorsing brands would have been laughed off. Yes, for years, since fashion came to being a recognizable industry, a way of life for people, fit and slim women were the epitomes of fashion.
How the Plus-Size Style is becoming the new ‘In’ for the Fashion Industry?
Growing out of the shadows, plus size clothing is no more limited to confined doors. It is way more common for people and is something that we are now witnessing in the fashion industry as well. If you look or search now for best plus size wholesale vendors, there would be plentiful options that will appear, unlike few years or decades back.
Majority Women Wear Big-Size
Yes, and mind you, this is nothing that not common. Studies have shown that more than half of the American women wear size 14 or above, a thing that makes it more practical and prevalent than what brands tend to put forward. If this is what is regular for women, then why it was under-served and underrepresented. This may be because men were at the helm of the fashion industry, and still are across brands and they have always influenced how they are going to perceive the fashion and how and what they are going to present.
This fact is a major cause that women, as well as fashion experts, have pushed for long to make this industry an all-inclusive one, to bring forward all kinds and types of clothing fashion-forward.
Brands Are Pushing Forward
Plus-size fashion can’t take place unless the brands at the front-line have to adopt this. This is where several big names have come forward, along with independent brands. From daily wear to casual, sports, every other type of fashion category is now embracing and distinguishing plus-size. Numerous plus-size fashion models have made waves in the industry like any other fashion icon model over the years, one of the prominent names being Ashley Graham.
Social Media Has Made it Popular
Models, brands and consumers alike have congregated on social media channels and created a lovable fashion scene for plus-size clothing. Women see plus size women gracing brand catalogs, magazine covers give them the confidence that they can be sexy, curvy and fashionable like them.
Women know they can be Comfortable and Stylish
Brands are now creating quality and stylish clothing items, and women now know they can sport fashionable clothing regardless of what size they are. Being comfort is what matters most to them, and that no longer is limited to specific shape and size.
The plus-size fashion industry is still in the early stages and is going to see several emerging trends, with top and best plus size wholesale vendors bringing to you what will make you feel stylish, confident, smart and curvy.